Wednesday, May 6, 2020

Business communication the organizations - Myassignmenthelp.Com

Question: Discuss about the Business communication the organizations. Answer: Introduction: Business communication refers to the sharing of information amongst the organizational employees and the other parties involved with the organization, which results in organizational success. A business communication, can either be conducted from the downward level to the upward level or from the upward level to the downward direction. A downward communication, generally involves the transmission of information from the higher authorities to the lower levels whereas the upward communication involves the transmission of information from the lower levels of the organization to the higher authorities. There are various ways, by means of which information can be transmitted from one level of organization to another. The most commonly used methods involve the use of social media, video conferencing, reports, presentations, telephone meetings and various others. Social media provides various types of online communication options that enable the users to participate in the communication pro cess and give feedbacks. Social media enables an organization to improve its interaction with the customers and save costs. Employee communication is an important part of business as the internal communication among the employees determines the organizational culture and productivity of an organization. The more effective employee communication policy a company has the higher will be the growth rate of the company as a positive work environment increases the productivity of the employees. The businesses use social media in order to target a large number of customers as approaching the customer individually is not possible for any organization. Business communication is also useful in improving the relationships among the organizational employees (McFarland Ployhart, 2015). Business communication via social media is not only useful in improving business to customer relationships but is also effective in improving business to business relationships. Thesis or hypothesis: Employee communication has significant impact on the organizational performance and success. Effective and proper employee communication can help the organization as well as the employees to avoid confusion and conflict. The absence of confusion as well as conflicts helps in the creation of a positive work environment, which directly influences the productivity of the organization("Forbes Welcome", 2017). The second significant impact that the process of effective employee communication can have on the work environment is that it can help to overcome one of the most commonly faced problem at workplace, namely, the problem of cross-cultural miscommunication. Effective employee communication can help in overcoming the problem of cross-cultural miscommunication and helps in the development of an understanding between the different employees of an organization (Kinloch Metge, 2014). The process of intercultural communication, can be used by some companies to create an effective shared u nderstanding about the objectives as well as the goals of the company to its various employees. This gives a clear idea to the employees about the job roles as well as the expectations that the company desires from them. Ideas to support thesis: Bovee, Thill Raina (2016), assessed the impact of employee communication on the organizational performance and claimed that employee communication has a huge impact on the organizational strategies of the organizations. The paper mentioned that there has been a recent change in the trend as internet has gained huge popularity. More than 50% of the world population has an access to internet and internet has become the backbone of more than 70% of the organizations in the world (Jin, Liu Austin, 2014). Social media has helped the organizational employees to effectively interact with each other and create positive working environment within the organization. On the contrary, many a times, improper use of the social media platforms tend to hamper the performance of the organizations. Therefore, proper care is to be taken, so that the medium used for the employee communication process provides effective benefits to the organization and does not becomes a cause of concern to the organiza tion or the company. According to Jussila, Krkkinen Aramo-Immonen (2014), the use of social media enhances the relationship between the organizational employees as it enables them to develop personal relationships with each other, which leads to effective employee communication within the organizations. This tends to enhance the bonding between the organizational employees and the team members, which also helps improving the team performance. The more is the mutual understanding between the team members, the more becomes the efficiency of the organizations. This also helps in overcoming the problem of cross-cultural miscommunication, which is a major problem faced by companies as well as the organizations all over the world. In the present world of globalization, it is often noticed, that the major companies or organizations of the world tend to employee deserving employees from all over the world to increase their productivity(Goetsch Davis,2014). It is here that the concept of effective employee comm unication becomes the most important as the removal of this communication barrier will enhance the individual as the collective performance of the company as well as the organization. To overcome this problem, most of the companies resort to the use of social media sites, where the employees can bond among themselves despite their different cultural as well social backgrounds (Ward, 2016). The most popular social media platforms such as Facebook and Twitter have helped the organizational employees to come closer to each other. However, there have also been several negative impacts of social media on the performance of the employees. Many a times, the employees neglect the work while using social media, which hampers the productivity of the organization or the company. This has negative impacts on the organizational performance (Vernuccio, 2014). According to Aral, Dellarocas Godes (2013), the changes in the technologies and the use of social media by the organizations enable the employees to increase their knowledge regarding the functioning of the organizations. It enables them to interfere in the necessary activities and share their opinions. The shared ideas of the employees enable the organizations to commence its activities accordingly. However, excessive interference of the employees in the daily activities of the organizations, hamper the productivity and efficiency of the operations. Therefore, it is necessary for the organizations to determine the level up to which the organizations shall permit employee communication within an organization. However, this process also offers an opportunity to the company as well as the organization to make the objectives as well as the goals of the company, clear to the employees. It helps in channelizing the collective energy as well as the efforts of the employees in a proper dir ection, which helps the company as well as the employees in accomplishing their individual goals as well as the goals of the company. Context: An organization where employee communication has been successful is Google Inc. Google has been an excellent place to work in because of its excellent organizational culture. The organization values the suggestions and opinions of the employees and ensures that there is an excellent employee communication within the organization. This has enhanced both employee- employee relationships as well as employee- employer relationships. Figure 1: Impact of employee communication on growth of Google Inc. (Source: Vernuccio, 2014) Facebook is another company, which uses social media for the process of effective employee communication. The company has its various overseas branches in almost all over the world and at the present moment the company employs roughly around 23,165 and most of these employees rarely gets a chance to go to the main office of the company. Therefore, the use of social media becomes paramount for various reasons. Firstly, it helps in the process of effective transmission of the goals as well as the objectives of the company to the employees. Secondly, it also helps in the process of social bonding among the employees of the company working in its various diverse locations all over the world. The use of other forms of communication like presentation, video conferences, telephone and even social gatherings organized by the company also helps in the process of effective social bonding among the employees of the company in its diverse locations. These policies of the company is one of the ma in reason for the steady growth of the company in the last five years- Year Total Revenue(in million USD) Net Revenue(in million USD) 2012 5,089 53 2013 7,872 1500 2014 12,466 2,940 2015 17,928 3,688 2016 27,638 10,217 Figure 2: Growth of the company Facebook in terms of revenue in the past 5 years. Source: "Facebook - Home", 2017) Outline: The proposal introduced employee communication in business context. Nowadays, employee communication via social media platforms is an important part of the determining organizational strategies and a tool used for enhancing the relationships between the organizational employees. Social media has also been an effective instrument for enhancing the relationships employee relationships, which has resulted in the overall efficiency of the organizations (Schivinski Dabrowski, 2016). However, social media has both positive and negative impacts on the employee performance and efficiency. The proposal mentions the possible hypothesis and the ideas that support the hypothesis. However, after analyzing the impact of employee communication on the organizational performance, it can be mentioned that the efficient use of employee communication has huge impact on the organizational performance, which can be classified into both positive and negative impacts. The positive effects of effective comm unication, can be summed up as the benefits, which the company receives from the process of effective employee communication like the creation of positive working environment, good understanding between the employees of the company from different cultural as well as the social backgrounds. The negative impact of the process are the disadvantages that the process of effective employee communication cause to the company, like if the employees spend more amount of time on the social media sites rather than focusing on their work then the overall performance of the individual employees as well as the company will get hampered(Bovee, Thill, Raina,2016). The impact of employee communication through social media on the employee performance depends upon the extent up to which the organization uses social media and permits the use of social media within the organization. The organizations must ensure that the social media has a positive impact on its growth and performance. The organizations must ensure that the employees do not misuse social media. The increase in the trend of using social media has a significant influence on the performance of the employees and the team performance. Employee communication has also been effective in improving business to business relationships. Social media not only helps in improving the communication process between the organizations and their customers but also enhances the communication process between the organizational employees. Employee communication enables the organizations to learn about its organizational efficiency and identify the ways in which the efficiency can be further increased. Social media enables the employees to share their feedbacks with the organizations, which in turn enables the organizations to take appropriate corrective actions. Social media has been an effective tool for the organizations in gaining organizational efficiency. Social media marketing is the most cost effective and economic way of increasing the brand awareness of the organizations. The organizations are able to establish their business as an industry expert and expand their professional network(Armstrong et al., 2015). The proposal m entions Google as the most efficient organization in successfully using employee communication in enhancing the organizational performance. Therefore, it can be concluded that social media plays a vital role in enhancing the employee communication and the overall organizational performance. Conclusion: Therefore, from the above paragraphs it becomes apparent that effective employee communication forms an essential feature of business communication and if effectively utilized it leads to the overall growth of the organization or the company. However, the process also consists of some limitations, which if not properly taken care of can directly affect the company or the organization. It, thus, becomes very necessary to weigh all the advantages as well as the disadvantages of the medium intended to be used for the process of employee communication before its implementation. Recommendations: A company or an organization can increase the level of employee communication by the effective use of different kinds of communication method. The overdependence on one medium for the purpose of employee communication can prove to be harmful to the company or the organization itself in the long run. Therefore, it is advisable that the companies used various other kind of means like video conferencing, telephone meetings, presentation, social official gatherings and other mediums for the purpose rather than solely depending on just one type of medium. Limitations: The process of employee communication consists of some weaknesses as well. It is often seen that people from countries like Australia, New Zealand, USA and other places are very individualistic and thus they do not feel comfortable working in groups or socializing in the work place. The system of effective employee communication thus becomes ineffective in those circumstances. Then there is another factor that might be considered as a weakness of the process of employee communication, namely, too much communication in the work reduces the overall productivity of the company as the focus of the employees tend to become divided and this leads to a decrease in the level of productivity. References Aral, S., Dellarocas, C., Godes, D. (2013). Introduction to the special issuesocial media and business transformation: a framework for research.Information Systems Research,24(1), 3-13. Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Bovee, C. L., Thill, J. V., Raina, R. L. (2016).Business communication today. Pearson Education India. Jin, Y., Liu, B. F., Austin, L. L. (2014). Examining the role of social media in effective crisis management: The effects of crisis origin, information form, and source on publics crisis responses.Communication research,41(1), 74-94. Jussila, J. J., Krkkinen, H., Aramo-Immonen, H. (2014). Social media utilization in business-to-business relationships of technology industry firms.Computers in Human Behavior,30, 606-613. McFarland, L. A., Ployhart, R. E. (2015). Social media: A contextual framework to guide research and practice.Journal of Applied Psychology,100(6), 1653. Schivinski, B., Dabrowski, D. (2016). The effect of social media communication on consumer perceptions of brands.Journal of Marketing Communications,22(2), 189-214. Vernuccio, M. (2014). Communicating corporate brands through social media: An exploratory study.International Journal of Business Communication,51(3), 211-233. Bovee, C. L., Thill, J. V., Raina, R. L. (2016).Business communication today. Pearson Education India. Facebook - Home. (2017).Investor.fb.com. Retrieved 1 December 2017, from https://investor.fb.com/home/default.aspx Goetsch, D. L., Davis, S. B. (2014).Quality management for organizational excellence. Upper Saddle River, NJ: pearson. Forbes Welcome. (2017).Forbes.com. Retrieved 1 December 2017, from https://www.forbes.com/sites/forbesagencycouncil/2016/08/12/best-practices-for-effective-internal-communications/#40b5ff877292 Kinloch, P., Metge, J. (2014).Talking past each other: problems of cross cultural communication. Victoria University Press. Ward, J. (2016).Keeping the family business healthy: How to plan for continuing growth, profitability, and family leadership. Springer.

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