The Personality Traits and Private Lives of Politicians...

Social media can also be used as a method to appear more connected to the citizens and as a platform to share personal images from the private lives of politicians. This has been a rather successful approach as many politicians have taken to using social media platforms such as Twitter and Facebook. An example of this is Barack Obama’s most retweeted Twitter post, that contained a photograph of the President and the First Lady in a warm embrace with the caption ‘four more years’. This photo was successful in portraying the presidents personal life - his loving relationship with his wife - and positive personality traits (Harding, 2012, The Guardian). This helped to show Barack Obama as the right leader for the country for the next four†¦show more content†¦Therefore, even though there are more important aspects of political life that can engage citizens. However due to the lack of differences between the major political parties being observed in many demo cracies, the personalisation of politics can help engage the those that may feel detached from their political identity. This increase in the insight that the public has into the personal lives of politicians and the emphasis placed on leadership qualities and personality traits may not be such a negative thing for political discourse. As mentioned before, politicians who share more about their personal lives and decide to let the voters see the person behind the politician, have the advantage of using the ‘humanisation’ strategy and appearing like the citizens. This lets the citizens relate to the politician in a more personal level. Television can work in mysterious ways and provide an opportunity for politicians to use this platform to show their ‘true’ selfs to the citizens and a chance to be seen as human (Keeter, 1987:345). 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